Pizza Hut Set Out to Reinvent the Retail Pizza Business

question 42

Multiple Choice

Pizza Hut set out to reinvent the retail pizza business by breaking away from ________ platform to an efficient and powerful ________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering, delivery, and dining experience.

• A) a transformational; promotional
• B) a promotional; transactional
• C) a transactional; customer engagement
• D) an informational; transactional
• E) a customer engagement; transactional

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Definitions:

Market Rate

The current price or interest rate at which securities, commodities, or currencies are traded in a competitive and public market.

Straight-line Method

A method of allocating a fixed asset's cost evenly over its useful life for the purpose of depreciation.

Par Value

The face value of a bond or stock as stated by the issuing company, which may not reflect its market value.

Semiannual

Occurring twice a year; a term often used in the context of interest payments, dividends, or certain financial reporting periods.