Ingram Micro Is the Biggest Computer Wholesaler in the World

question 39

Multiple Choice

Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers that sell computers to businesses and individual customers. To them, it sells user-ready computers. In this example, Ingram Micro most likely would use which type of organizational structure for marketing?

• A) product line grouping
• B) geographical grouping
• C) functional grouping
• D) matrix organization
• E) market-based grouping

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Definitions:

Nonverbal Feedback

Communication that occurs without words, such as gestures, facial expressions, and body language, often reflecting the listener's response or attitude.

Mentally Paraphrase

The practice of silently rewording sentences in one's own words to better understand and retain information.

Decoding

Interpretation or translation of encoded data into a readable format.

Sounds

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.