A Company That Successfully Employs Permission Marketing Adheres to Three

question 161

Multiple Choice

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers receive only information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A)customers will receive a "30-day money back guarantee if not 100 percent satisfied" for any product purchased online
• B)customers will be protected from identity theft for any product purchased from its website
• C)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
• D)customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
• E)the firm will never buy marketing lists from other companies that may contain their personal information

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Definitions:

Accounts Receivable

Money owed to a business by its clients or customers for goods or services provided on credit.

Operating Activities

Cash flows related to the main or core business activities of an entity, such as sales of goods and services.

Notes Payable

A financial obligation or written promissory note requiring the borrower to pay back the lender the principal amount plus any interest by a specified date.

Interest

The charge for borrowing money, calculated as a percentage of the principal amount.