When You View a Selection at Amazon

question 160

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought…", you are seeing the application of

• A)real-time e-commerce.
• B)connectivity.
• C)interactive marketing.
• D)personalization.
• E)collaborative filtering.

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Definitions:

Rivalries

Competitive or adversarial relationships, often characterized by ongoing opposition or conflict between parties.

Social Groups

These are collections of individuals who interact with each other and share similar characteristics and a sense of unity.

Networks

Systems of interconnected individuals or entities that share information, resources, or support, often enhancing communication and cooperation.

Norms

Shared rules or guidelines that prescribe the behavior that is appropriate in a given social situation.