The Eight-Second Rule Refers to the View That

question 236

Multiple Choice

The eight-second rule refers to the view that

• A)if a website doesn't attract a consumer's attention in the first eight seconds, the consumer will move on to a different site.
• B)customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
• C)any online purchase should take no more than eight seconds to complete.
• D)prospective customers will not wait longer than eight seconds for a response in a chat room.
• E)50 percent of online consumers will spend less than eight seconds "surfing" a website.

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