A National Retail Store Has Leveraged Its Store, Website, and Catalog

question 245

Multiple Choice

A national retail store has leveraged its store, website, and catalog channels. The marketing director has calculated that a store customer who shops in all three channels-store, catalog, and website-spends four to eight times as much as a customer who shops in only one channel. The store is likely following __________ strategy.

• A)a dual distribution
• B)a market penetration
• C)a cross-functional
• D)an interlocking marketing
• E)a multichannel marketing

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Definitions:

Categorical Variable

A variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or other entity to a particular group or nominal category.

Dummy Variables

Variables created to include categorical data in regression models, converting categories to a numerical form.

Confidence Intervals

Ranges within which a population parameter is estimated to lie with a certain level of confidence, often used to indicate the reliability of an estimate.

Regression Coefficients

Parameters in a regression model that quantify the relationship between the dependent variable and each of the independent variables.