Key Account Management Refers to

question 237

Multiple Choice

Key account management refers to

• A) the assignment of a single salesperson to a single customer throughout the course of the entire sale.
• B) the practice of assigning the highest performing salesperson to the clients with the most profitable accounts.
• C) the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
• D) a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made through extranets.
• E) the practice of occasionally making contact with a customer on a sporadic basis following the initial sale of a product or service.

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Definitions:

Millions of Users

A term describing a product or service that is used by over a million individuals or accounts.

Interacting

Engaging in communication or direct involvement with others, often emphasizing the exchange of ideas, information, or feedback.

Influencer Marketing

A strategy where businesses collaborate with individuals who have a significant following on social media to promote products, services, or brands.

Recruitment

The process of finding and hiring the best-qualified candidate for a job opening, in a timely and cost-effective manner.