Retailers and Direct Selling Firms Have Found That Their Websites

question 49

Multiple Choice

Retailers and direct selling firms have found that their websites, while ___________ from stores, catalogs, and sales representatives, attract new customers and influence sales.

• A)also increasing sales volume
• B)increasing stickiness
• C)cannibalizing sales volume
• D)creating unauthorized sales
• E)creating excessive product returns

Grasp the role of schemas in organizing and interpreting information about oneself and others.

Recognize the factors influencing the perceptual process, including the roles of the perceiver, setting, and perceived.

Understand the effects of selective perception and screening on the perceptual process.

Identify strategies for managing and overcoming perceptual distortions and biases.

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Definitions:

Marginal Benefits

The additional satisfaction or value that one receives from consuming or producing one more unit of a good or service.

Production Possibilities

A curve or frontier that shows various combinations of the amounts of two goods or services that can be produced within the limits of available resources and technology.

Specialization

The process or strategy of focusing on a narrow area of expertise or production to gain efficiency or quality in the output.

Production Possibilities Curve

A graphical representation of the maximum goods and services that a society can produce, given its productive resources and technology.