Marks & Spencer Is a Well-Known British Department Store

question 140

Multiple Choice

Marks & Spencer is a well-known British department store.Customers from Chicago or Dallas can shop for clothing as easily as a person living in London.This shows how electronic commerce contributes to customer value through the creation of

• A)service utility.
• B)possession utility.
• C)form utility.
• D)possession and place utility.
• E)place utility.

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Definitions:

Media Descriptions

The portrayal or depiction of events, people, or scenarios through various forms of media, which can influence public perception and opinion.

Salience

The quality of being particularly noticeable or important; the state or condition of standing out from others due to prominence.

Accessibility

In psychology, it refers to the ease with which information can be retrieved from memory; in general, it describes how readily available or obtainable something is.

Association

A connection or relationship between thoughts, ideas, people, or objects, which may be formed through experiences or cognitive processes.