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Six General Product and Service Categories Account for About 70

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Six general product and service categories account for about 70 percent of online consumer buying today and for the foreseeable future. One category includes items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. This category contains items such as


Definitions:

Relied Upon

Depended on or trusted, often in the context of information or services that are considered to be dependable.

Suffered Damages

Refers to harm or loss experienced by an individual or entity, often leading to claims for compensation or restitution.

Prewired

A term indicating that certain behaviors or abilities are innate or inherent to an organism, often present from birth.

Nervous Systems

The complex network of nerves and cells that carry messages to and from the brain and spinal cord to various parts of the body.

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