In Terms of the Online Customer Experience, Connection Is Defined

question 113

Multiple Choice

In terms of the online customer experience, connection is defined as the

• A)the network of formal linkages between a company's website and other sites.
• B)the text, video, audio, and graphics that the website contains that appeal directly to the consumer.
• C)the website's capabilities to enable commercial transactions through credit, debit, or transfer payments (PayPal, etc.).
• D)the speed and ease with which a customer can move between pages on a website.
• E)the website's ability to tailor itself to different users or to allow users to personalize the site.

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Definitions:

Amygdala

A part of the brain's limbic system involved in processing emotions, especially fear and pleasure.

Thalamus

A brain structure that acts as a relay station for sensory and motor signals to the cerebral cortex.

Cortex

The outer layer of the cerebrum in the brain, involved in many complex brain functions such as memory, attention, perceptual awareness, and language.

Appropriate Response

A reaction or behavior that is considered suitable or proper in a given context or situation.