The Tasks Involved in Managing Personal Selling Include: (1) Organizing

question 318

Multiple Choice

The tasks involved in managing personal selling include: (1) organizing the salesforce; (2) __________; (3) recruiting, selecting, training, and compensating salespeople; and (4) evaluating the performance of individual salespeople.

• A)identifying potential target markets
• B)using customer input to make product modifications
• C)designing new promotional campaigns for the purpose of generating new sales
• D)setting objectives
• E)maintaining open communications between sales representatives and all other stakeholders

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Definitions:

Adulthood

The period in the human lifespan when an individual is considered to be fully developed and mature, both physically and mentally.

Narcissism

A personality trait characterized by an inflated sense of self-importance, need for admiration, and lack of empathy for others.

Empathy

The ability to understand and share the feelings of another person.

Concrete Operations

A stage in Piaget's theory of cognitive development where children gain the ability to think logically about concrete events.