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Sales research and practice show that knowledge of the customer and sales situation are key ingredients for
Supply Increases
A condition in which the quantity of goods and services offered by businesses rises, often leading to lower prices if demand remains constant.
Demand Decreases
Occurs when consumers are less willing or able to purchase a product at any given price, leading to a leftward shift in the demand curve.
Shift Left
A decrease in the supply or demand of a product in a market diagram, typically resulting in a lower equilibrium quantity and potentially a higher or lower equilibrium price.
Demand
The quantity of a good or service consumers are willing and able to purchase at various prices.
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