The Three Guidelines on Marketing and Promoting a Brand Using

question 14

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube are: (1) exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story; (2) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; and (3) __________.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)target viewers by using YouTube's insights and analytics research to reveal the number of views, the number of visits to your website, and what keywords are driving user visits
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less, the same as a TV or radio ad time limit

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Definitions:

F-test Statistic

A calculated value used in the F-test to determine whether to reject the null hypothesis comparing the variances of two populations.

Error Terms

Variables in statistical models that account for the difference between observed and predicted values, representing unexplained or random variability.

Normal Probability Plot

A graphical tool used to determine if a dataset approximates a normal distribution, plotting observed values against theoretically expected values.

Sum of Squares for Error SSE

A measure used in statistical analysis to quantify the discrepancy between the observed and expected values, indicating the error in a regression model.