During the Sales Presentation, the Prospect Interrupted the Salesperson's Presentation

question 228

Multiple Choice

During the sales presentation, the prospect interrupted the salesperson's presentation and said, "Wait a minute. This looks like it's going to cost too much." The salesperson responded, "I think you'll be delighted with how relatively inexpensive this program is. I'll address the subject of price in just a moment." Which objection-handling technique has the salesperson used?

• A) acknowledge and convert the objection
• B) postpone
• C) agree and neutralize
• D) denial
• E) ignore the objection