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The marketing challenge for the brand manager using a Facebook page is to post and create content that will generate the best response. This goal can be accomplished by all of the following except
Ideal Self
A person's conception of how they would like to be, often serving as a motivation for self-improvement.
Desired Self
Refers to an individual's ideal version of themselves, which they aspire to become or achieve.
Self-efficacy
A person's confidence in their ability to carry out actions required to achieve certain performance goals.
Self-appraisal
The process of evaluating one's own behavior, abilities, and qualities, often in relation to certain standards or expectations.
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