The Three Guidelines on Marketing and Promoting a Brand Using

question 118

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube are: (1) __________; (2) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views, the number of visits to your website, and what keywords are driving user visits.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)include humorous content to attract as many viewers as possible
• D)exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story
• E)limit the video to one minute or less, the same as a TV or radio ad time limit

Analyze the effects of consigned goods on inventory accounts.

Understand how merchandise returns from customers are recorded in accounting.

Comprehend the components that constitute the cost of merchandise inventory.

Grasp the accounting procedures in a perpetual inventory system, including how merchandise returns to suppliers are handled.

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Definitions:

Ethical Decision-making

The act of examining and picking choices in accordance with ethical norms.

Organization Policy

Guidelines, rules, and procedures established by an organization to regulate its operations and guide the behavior of its members.

Study Ethics

The examination of moral principles and issues arising in educational environments, focusing on fairness, honesty, and respect.

Virtue

A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.