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Behavioral measures used to evaluate salespeople include assessments of a salesperson's __________, attention to customers, product knowledge, selling and communication skills, appearance, and professional demeanor.
Marginal Revenue
The increased earnings realized from the sale of one extra good or service.
Average Revenue
The total revenue earned by a firm from selling its goods or services, divided by the quantity of goods or services sold, indicating the average income per product unit.
Average Total Cost Curve
A graphical representation that shows the cost per unit of output, combining both fixed and variable costs, as the quantity of output varies.
Demand Curve
A visual display illustrating how the quantity demanded of a product varies with changes in its price, typically sloping downward from left to right.
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