An Active Receiver Who Is "Delighted" with the Brand Advertised

question 89

Multiple Choice

An active receiver who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as

• A)an expert.
• B)a follower.
• C)an end receiver.
• D)a traditional consumer.
• E)an evangelist.

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Definitions:

Opt-In Email

A promotional or informational email sent to recipients who have explicitly agreed to receive it, aligning with email marketing best practices.

Market Segmentation

The process of dividing a broader market into smaller, homogenous groups based on shared characteristics.

Luxury Products

High-end goods that are often characterized by their quality, price, and status symbols, and are not considered essential items.