Companies Such as Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

question 142

Multiple Choice

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

• A)popular trends among members of the over-65 market.
• B)technological advancements that can be used to promote their brands.
• C)new slang terms to create more effective advertisement copy.
• D)recruiting prospective employees.
• E)customer complaints and suggestions.