A Recent Study Found That a "Like" or a "Friend

question 12

Multiple Choice

A recent study found that a "like" or a "friend" to a brand's Facebook page is worth __________ in terms of product spending, brand loyalty, and "propensity to recommend" the site to others.

• A)$17
• B)$53
• C)$83
• D)$145
• E)$175

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Definitions:

Above Average

Performance or measures that exceed the normal or expected benchmark.

Group Claims

Refers to assertions or demands made by a group of individuals, often in a legal or policy context, indicating a collective interest or right.

Hindsight Bias

The tendency to perceive events as having been predictable after they have already occurred.

Foreseen Past Events

Events in the past that were predicted or expected based on available information or trends at that time.