Within the Context of Social Media, an "Evangelist" Is an Online

question 102

Multiple Choice

Within the context of social media, an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his/her online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
• C)is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D)is indifferent or neutral to advertisements on social media networks.
• E)is an advocate who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

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Definitions:

Ebbinghaus

A psychologist known for his work on memory and the forgetting curve, demonstrating how memory declines over time.

Participant

An individual who takes part in a study, experiment, or any form of academic or scientific research, contributing data or responses for analysis.

Nonsense Syllable

A string of letters that does not form a meaningful word, often used in memory and learning experiments to study the encoding and recall processes.

MRSA

Methicillin-resistant Staphylococcus aureus; a type of bacteria resistant to several antibiotics, making infections difficult to treat.