Traditional Media (The Sender) Use One-Way Communication Directly to the Ultimate

question 101

Multiple Choice

Traditional media (the sender) use one-way communication directly to the ultimate consumer to advertise marketers' products. These consumers are therefore referred to as

• A)one-way consumers.
• B)passive receivers.
• C)active receivers.
• D)traditional consumers.
• E)traditional receivers.

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Definitions:

Market Size

The total number of potential buyers and sellers of a particular product or service within a given market.

Market Participants

Individuals and entities that engage in the buying, selling, and exchange of goods, services, and securities within an economic system.

Price Received

The actual amount of money that a seller gets from a buyer for a good or service, after discounts or adjustments.

Market Participants

Individuals or institutions that are involved in buying, selling, and trading in financial markets, including buyers, sellers, investors, speculators, and market makers.