Which of the Following Statements About the Role of Social

question 111

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is most accurate?

• A)The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
• B)For Pepsi, advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on Fox's American Idol.
• C)Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.
• D)The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
• E)Pepsi MAX is a new, great-tasting energy drink in the introduction stage of its product life cycle that has "all the sugar and twice the caffeine" as regular Pepsi.

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Definitions:

Sensory Overload

A condition where one or more of the body's senses experiences over-stimulation from the environment.

Schemas

Cognitive structures in psychology that help individuals organize and interpret information, based on past experiences and knowledge.

Drakkar Noir

A men's fragrance launched by the fashion company Guy Laroche, known for its distinctive sharp and spicy aroma.

Romantic Appeal

A method used in advertising or storytelling that leverages romantic imagery or themes to capture interest and evoke emotions.