An Example of the Ideal Performance Measure for Social Media

question 3

Multiple Choice

An example of the ideal performance measure for social media advertising is one that

• A)links unique visitors and new products.
• B)monitors registered users.
• C)evaluates brand awareness.
• D)ties actual sales revenues to the cost of the ad.
• E)links brand buzz and consumers' emotional connections to the brand.

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Definitions:

Sexist Bias

Prejudgment or discrimination based on a person's sex or gender, often favoring one gender over another.

Social Class Biases

Prejudicial attitudes and discriminatory actions based on differences in social hierarchies, wealth, education, or lineage.

Media Messages

Information or content that is disseminated to the public via various media channels, such as TV, radio, the internet, and social platforms, often aimed at influencing opinions or behavior.

Animal = Male Bias

The tendency to automatically assume animals or generic beings are male, reflecting and reinforcing gender biases in language and thought.