In Using Social Media, a Brand Manager Tries to Select

question 93

Multiple Choice

In using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing: (1) __________ and (2) the characteristics of these visitors.

• A)the availability of a social network to run apps
• B)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches