After Michael Drysch Made His Phenomenal Hook Shot in the Carmex

question 83

Multiple Choice

After Michael Drysch made his phenomenal hook shot in the Carmex and LeBronJames.com Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

• A)focus efforts on gaining YouTube views.
• B)ensure that social media will cross into traditional media.
• C)find ways to maximize social over traditional media.
• D)find ways to use both social and traditional media.
• E)focus efforts on sports-related media such as ESPN.com.

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Definitions:

Monopoly Power

The ability of a single supplier to control market prices and exclude competition in a particular market.

Natural Monopolies

Industries where a single firm can supply a product or service to an entire market at a lower cost than two or more firms.

Marginal Cost

The financial outlay for manufacturing an additional unit of a product or service.

Average Cost

Average cost refers to the total cost of production divided by the total quantity produced, indicating the cost on a per-unit basis.