If You Wanted to Generate Brand Buzz for an Upcoming

question 128

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement Twitter?

• A)Monitor other Twitter accounts for negative mentions of your brand.
• B)Aggressively defend your brand on your Twitter account.
• C)Develop an official Twitter profile, recruit followers, and show photos of the product.
• D)Create an account and tweet about it the day before releasing the product.
• E)Create content that relies mostly on professional networking and job searching.

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Definitions:

Fixed Expenses

Costs that do not vary with the level of output or sales, such as rent and salaries.

High-low Method

A technique used in accounting and finance to estimate variable and fixed costs based on the highest and lowest levels of activity.

Monthly Fixed Component

The portion of fixed costs, such as rent or salaries, that does not change with the volume of production or sales in a given month.

Lubrication Cost

The expense associated with maintaining machinery through oiling and greasing to ensure smooth operation.