Advertisements That Reinforce Previous Knowledge of a Product Are Referred

question 125

Multiple Choice

Advertisements that reinforce previous knowledge of a product are referred to as ________ advertisements.

• A) advocacy
• B) comparative
• C) persuasive
• D) informative
• E) reminder

Identify and analyze the disadvantages and challenges of the social communication model.

Distinguish between the encoding and decoding processes in communication.

Differentiate between communication mediums and channels.

Recognize the impact of emerging technologies and trends on business communication.

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Definitions:

Repression

A defense mechanism where distressing thoughts, memories, or feelings are unconsciously blocked from conscious awareness.

Reaction Formation

A psychological defense mechanism where an individual behaves in a manner opposite to their actual feelings.

Sublimation

A defense mechanism in psychology where socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior.

Denial

A psychological defense mechanism involving refusal to accept reality or facts, therefore avoiding dealing with painful feelings.