Cost Per Thousand (CPM) Is a Measure in Which

question 105

Multiple Choice

Cost per thousand (CPM) is a measure in which

• A) a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
• B) a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
• E) a fixed discount is given to a visitor for clicking on an ad.

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Definitions:

Recall

The act of retrieving information or events from the past in the absence of external cues, often measured in psychological tests.

Recognition

The cognitive process of identifying and understanding something previously learned or experienced.

Relearning

The process of learning material or skills again, often more quickly than the first time, after some period of forgetting.

Long-Term Memory

The phase of memory responsible for storing information for an extended period, ranging from a few days to a lifetime.