Within the Context of Social Media, an "Evangelist" Is an Online

question 102

Multiple Choice

Within the context of social media, an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his/her online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
• C)is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D)is indifferent or neutral to advertisements on social media networks.
• E)is an advocate who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

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Definitions:

Frequent Encouragement

The regular and consistent provision of support, confidence, or hope to someone, aimed at boosting morale and fostering positive outcomes.

Good Samaritan

An individual who helps others out of goodwill and compassion without expecting anything in return.

Servant Leader

One who serves constituents by working on their behalf to help them achieve their goals, not the leader’s own goals.

Micromanagement

A management style where a manager closely observes or controls the work of subordinates or employees, often excessively.