What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

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Definitions:

Setup Cost

The initial expenses required to start a project or establish a new production line.

Domain

The collection of all potential x-values that can be used as inputs for a specified function.

Rational Function

An expression described as the quotient of two polynomial functions.

Rational Expression

An expression formed by the ratio of two polynomials, essentially a fraction wherein both the numerator and the denominator are polynomials.