One of the Disadvantages Associated with Television as an Advertising

question 157

Multiple Choice

One of the disadvantages associated with television as an advertising medium is that it

• A) has a short exposure time.
• B) cannot target specific audiences.
• C) must use print for effect.
• D) has a limited amount of advertising time available.
• E) is not effective for conveying simple messages.

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Definitions:

Gini Coefficient

A measure of income inequality within a population, ranging from 0 (perfect equality) to 1 (perfect inequality).

Mean Household Income

The average income earned by households in a specific geographical area, calculated by summing all incomes and dividing by the number of households.

Industrially Developed

Referring to countries or regions that have advanced economic bases, primarily in manufacturing and services, and high levels of income per capita.

Poverty Line

The fundamental amount of income necessary to afford a proper standard of living in a given nation.