What Is the Key Marketing Objective for Advertising on Social

question 54

Multiple Choice

What is the key marketing objective for advertising on social networking sites?

• A)Develop cost-effective ads with a CPM of less than 50 cents for every 1,000 hits.
• B)Create ads that have an immediate impact on sales.
• C)Try to gain viewers' attention for a few extra seconds.
• D)Use the cost-per-click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
• E)Create ads that appeal to all demographic groups-regardless of age,gender,ethnicity,education,or income-to maximize cost efficiency.

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Definitions:

Standard Deviation

A technique for quantifying the degree of variation or gap among a batch of numbers.

Random Sample

A random sample is a subset of individuals chosen from a larger population where each member has an equal chance of being selected, ensuring the representativeness of the sample.

β Recalculate

A process of recalculating the beta coefficient, which measures an investment's volatility compared to the market.

Hypotheses Testing

A method in statistics used to determine whether there is enough evidence in a sample of data to infer that a certain condition holds for the entire population.