The Average Number of Times a Person in the Target

question 64

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A)the exposure rate.
• B)GRPs.
• C)frequency.
• D)the hit rate.
• E)CPM.

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Definitions:

Situations Involving Vulnerability

Circumstances that expose individuals or groups to the possibility of being harmed, physically or emotionally.

Calculus-based Trust

A form of trust predicated on the calculation and expectation that another individual will act in a predictable manner, often based on the perceived benefits and penalties associated with maintaining or betraying trust.

Deliver Promises

The act of fulfilling or keeping commitments and expectations previously agreed upon.

Counterproductive Norms

Established patterns of behavior within a group that hinder its achievement of goals or negatively affect its performance.