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A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of
Attribution
The process by which individuals explain the causes of their own and others' behaviors and outcomes.
Positive Organizational Behavior
An area of study within organizational behavior that focuses on the application of positive psychological principles to improve employee performance, satisfaction, and well-being.
Contingencies Of Reinforcement
The specific conditions or situations that determine whether a response will be reinforced, thus affecting the likelihood of the behavior recurring.
Fundamental Attribution Error
The tendency to over-emphasize personal characteristics and ignore situational factors when judging others' behavior.
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