For Marketers, the Primary Objective of a Point-Of-Purchase Display Is

question 84

Multiple Choice

For marketers, the primary objective of a point-of-purchase display is to

• A)eliminate the need for any special pricing promotion.
• B)retaliate against competitors' actions.
• C)encourage present customers to buy more.
• D)build business inventory.
• E)increase product trial and provide in-store support for other promotions.

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Definitions:

Accounts Receivable

Accounts Receivable refers to the money owed to a company by its customers for products or services delivered or used but not yet paid for.

Trial Balance

A bookkeeping report that lists the balances of all ledger accounts to verify that total debits equal total credits.

Asset

An economic resource owned or controlled by an individual or entity that is expected to produce future benefits.

Service Revenue

Income earned by a company for the services it has provided to its customers.