Examlex
There are four commonly used forms of institutional advertising: __________, pioneering, competitive, and reminder.
Discrepancy
A difference or inconsistency between two or more facts, amounts, or opinions.
Differentiated Self
A sense of self as including many fluctuating attributes.
Possible Self
The aspect of self-concept that involves individuals’ ideas of what they might become, what they would like to become, and what they fear becoming.
Self-Esteem
The subjective evaluation of one's own worth or value.
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