There Are Four Commonly Used Forms of Institutional Advertising: Advocacy

question 246

Multiple Choice

There are four commonly used forms of institutional advertising: advocacy, pioneering, __________, and reminder.

• A)differentiation
• B)philanthropic
• C)pioneering
• D)competitive
• E)informational

---

Definitions:

Self-Regulation

The ability to manage and adjust one's emotions, behaviors, and desires in the face of external demands or challenges.

Self-Handicapping

Putting obstacles in the way of one’s own performance so that anticipated or possible failure can be blamed on the obstacle instead of on lack of ability.

Public Self-Awareness

The awareness of how one is viewed by others and the behavior adjustments made in response to this perception.

Private Self-Awareness

An individual's awareness of their personal thoughts, feelings, and states away from public scrutiny.