An Ad for Conesco Insurance Asks the Question, "How Long

question 66

Multiple Choice

An ad for Conesco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show. The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a

• A)rhetorical appeal.
• B)baby boomer appeal.
• C)humorous appeal.
• D)fear appeal.
• E)security appeal.

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Definitions:

Selling Price

The amount of money for which a product or service is offered for sale to customers.

Standard Deviation

A statistical measure that represents the dispersion or variability of a set of data points or investment returns.

Returns

The profit or loss generated on an investment over a specified period, usually expressed as a percentage of the investment's initial cost.

ABS Loop

A system configuration in anti-lock braking systems allowing for continuous monitoring and modulation of brake pressure to prevent wheel lockup.