Although Nutrisystem and Jenny Craig Dieting Systems Often Use Celebrity

question 21

Multiple Choice

Although Nutrisystem and Jenny Craig dieting systems often use celebrity spokespersons successfully, the companies also run a risk, especially if the celebrity

• A)is an actor/actress who hasn't appeared in any movies or television shows for the past five years.
• B)is a sports figure whose team doesn't win that season.
• C)has a messy divorce.
• D)regains all his/her lost weight.
• E)wins an award and doesn't thank the company for the weight-loss contribution.

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Definitions:

Conceptualization

The process of defining and clarifying ideas or concepts to make them understandable.

Observational Learning

A learning process where individuals learn new behaviors or information by watching others.

Classical Conditioning

A learning process that pairs a natural stimulus with a response until the stimulus alone produces the response.

Operant Conditioning

Through Operant Conditioning, an individual's behavior is altered by the use of punishments or reinforcements to increase or decrease its frequency.