One Way TV Advertising Can Reduce Wasted Coverage Is to

question 191

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A)identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B)run shorter ads in a greater number of geographical areas.
• C)identify specific times of day or night when the target audience would be more likely to tune in.
• D)develop more creative ads so that more people will choose to see them.
• E)run the ads on less expensive, narrowly focused, specialized cable and satellite channels.

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Definitions:

Product Life Cycle

A theory detailing the lifecycle of a product, encompassing its introduction, progression, peak phase, and eventual reduction in market presence.

Marketers

Professionals responsible for promoting, selling, and distributing a business's products or services.

Failure Rate

The frequency at which an engineered system or component fails, expressed in failures per unit of time. It is often used to analyze the reliability of products.

New Products

Items that a company offers to the market for the first time, ranging from entirely new inventions to updates or modifications of existing products.