One of the Disadvantages Associated with Radio as an Advertising

question 52

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)cannot target specific audiences.
• C)has a perishable message.
• D)cannot use humor, sound, and intimacy effectively.
• E)has an unlimited amount of advertising time available.

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Definitions:

Ducklings

Ducklings are the young of ducks; in psychology, they are often used in imprinting studies, which show how they can form attachments during a critical period early in life.

Blisspoint

The free operant level of two responses.

Set Point

A set point in physiological and psychological contexts refers to a theoretical value that the body or mind aims to maintain through various regulatory mechanisms, such as body temperature or weight.

Operant Level

The baseline rate of a behavior before conditioning or reinforcement is applied.