In the Hierarchy of Effects, the Consumer's Appraisal of the Product

question 217

Multiple Choice

In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the ________ stage.

• A) evaluation
• B) adoption
• C) awareness
• D) interest
• E) trial

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Definitions:

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, and praise.

Autonomy

The capacity to make an informed, uncoerced decision independently, often emphasized as an important aspect of personal development and psychological health.

Approach Motivation

The drive towards a positive stimulus or outcome, motivated by the desire for a reward or fulfilling experience.

Avoidance Motivation

A behavioral response aimed at evading unpleasant outcomes, tasks, or situations.