One Advantage of Using the Yellow Pages as an Advertising

question 311

Multiple Choice

One advantage of using the yellow pages as an advertising medium is

• A)there is no competition.
• B)the print pages are quicker and easier to use than the Internet.
• C)they have a long life span/use period.
• D)they are more mobile than other information sources.
• E)there are no delivery costs.

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Definitions:

Sales

Revenue generated from the sale of goods or services.

Desired Profit

The target earnings a company aims for in a specific period as part of its financial and strategic planning.

Unit Variable Cost

The cost associated with producing one additional unit of a product, excluding fixed costs.

Fixed Cost

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance.