One Advantage of Using the Internet as an Advertising Medium

question 324

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)there are no real costs except computers used for initial encoding.
• D)online advertising offers an opportunity to reach younger consumers who have developed a preference for online communication.
• E)online ads almost always result in a "click," an action that leads to the purchasing of a product.

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Definitions:

Cost Ratios

These ratios compare different types of costs to each other or to sales in order to evaluate a company's financial efficiency and profitability.

Constant Costs

Costs that do not change in total with the level of activity or production volume, within a certain range of activity or period of time.

Domestic Real Cost

The actual economic cost of production or acquisition, factoring in domestic purchasing power and excluding the effects of inflation.

Trading Possibilities Curves

A graphical representation illustrating the range of goods or services that two countries can trade with each other under the assumption of no trade barriers.