When a Company Uses __________, It Is Using Its Own

question 215

Multiple Choice

When a company uses __________, it is using its own advertising staff to provide the advertising services needed by the company.

• A)an intra-firm agency
• B)a promotion department
• C)an in-house agency
• D)a full-service agency
• E)a limited-service agency

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Definitions:

Attitude

A tendency to respond positively or negatively toward a certain person, object, idea, or situation.

Fundamental Attribution Error

The tendency to overestimate the impact of personal disposition and underestimate the role of situational factors in explaining other people's behavior.

Availability Heuristic

Estimating the frequency or likelihood of an event based on how easy it is to recall relevant information from memory or how easy it is for us to think of related examples.

Self-Fulfilling Prophecy

The tendency of one’s expectations to affect one’s behavior in such a way as to make the expectations more likely to occur.