Examlex
List and describe the three types of pretests that can be conducted before advertising is placed in the media.
Visual Preference
The tendency to selectively pay attention to certain visual stimuli over others, based on interest or attraction.
Auditory Preferences
The tendency or inclination people have towards specific types of sounds or music.
Cross-model Transference
The phenomenon where skills or responses learned in one context or with one set of stimuli are transferred to another context or stimuli.
Polymodal Attention
The ability to direct attention to information presented simultaneously in different forms, such as visual and auditory.
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