For Marketers, the Primary Objective of Coupons Is to

question 71

Multiple Choice

For marketers, the primary objective of coupons is to

• A)increase foot traffic in supermarkets.
• B)encourage repeat purchases.
• C)stimulate demand or encourage trial.
• D)retaliate against competitor's actions.
• E)minimize brand-switching.

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Definitions:

Pathogens

Microorganisms or agents that cause diseases.

Abiotic Stressors

Environmental factors like temperature, water, and salinity that can cause stress to organisms by affecting their growth and survival.

Inducible

A term describing a gene or process that can be activated or increased in response to a specific stimulus.

Ovule

Of seed plants, reproductive structure in which the female gametophyte forms and develops. Matures into a seed after fertilization.