The ________ Element of the Marketing Mix Consists of Communication

question 53

Multiple Choice

The ________ element of the marketing mix consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing.

• A) product
• B) price
• C) place
• D) promotion
• E) advertising

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Definitions:

Personal Income Tax

A tax that governments impose on individuals directly based on their income, including wages, salaries, and investment earnings.

Aggregate Supply

represents the total supply of goods and services that firms in an economy are willing and able to produce at a given overall price level and in a given time period.

Economic Growth

The increase in the inflation-adjusted market value of the goods and services produced by an economy over time.

Business Cycle

The natural rise and fall of economic growth over time, consisting of periods of expansion, peak, contraction, and trough.